THE PLAN
IS
RAMEN.

There is always a plan. The plan is always ramen.

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I guess it's me again.

The $RAMEN character, a cup of instant noodles wearing an oversized business tie.

HOW WE GOT HERE.

1

A $20 LUNCH

An ordinary burrito becomes the symbol of what basic living now costs.

2

THE PRESSURE

Food, rent, tuition, healthcare all climb. Wages don't.

3

THE SWITCH

A public cost problem gets rewritten as a personal failure.

4

EAT RAMEN

The advice arrives: stop complaining, work more, spend less.

5

WE ALREADY ARE

The internet answers. It was never a refusal. It was a receipt.

When the system can't improve reality, it asks you to lower your expectations.

I guess it's me again.

THE RAMEN INDEX.

Convert your life into servings.

$
0 SERVINGS

A sustainable plan.

BUY $RAMEN

I guess it's me again.

ANOTHER CRISIS. SAME PLAN.

RENT IS UP AGAIN

THE PLAN IS RAMEN.

BUY $RAMEN

I guess it's me again.

The $RAMEN character, a cup of instant noodles wearing an oversized business tie.

THE APPOINTED SOLUTION.

NAME
Ramen
TITLE
The Plan
APPOINTED
Every crisis, indefinitely
UNIFORM
One business tie, oversized
EXPRESSION
Tired. Polite. Still here.
BONUS STRUCTURE
One egg, when there is good news
STATUS
Never applied for this job

I guess it's me again.

TYPES OF RAMEN.

Same cup. Different Tuesday.

The $RAMEN character pointing at a wall chart whose line goes down.

EMPLOYED RAMEN

Has a job. Has a chart. The chart goes down.

The $RAMEN character standing at a podium surrounded by microphones.

PODIUM RAMEN

Has been asked to comment on the numbers.

The $RAMEN character in a grocery aisle holding a long receipt.

CAN'T AFFORD GROCERIES RAMEN

The receipt is longer than the list.

The $RAMEN character sitting alone on a bench at a city bus stop at night.

TAKING THE BUS RAMEN

The car was part of the plan. The bus is the plan now.

I guess it's me again.

CREATE YOUR OWN RAMEN.

The character belongs to whoever needs it.

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    I guess it's me again.